Question: Match each characteristic to whether it describes primary data or secondary data Primary Data Pertains only to a firm's research Data may contain bias. Examples

Match each characteristic to whether it describes primary data or secondary data
Primary Data
Pertains only to a firm's research
Data may contain bias.
Examples include company records, and online electronic searches
Secondary Data
Data is typically readily accessible.
Examples include focus groups, surveys, and observations
Data is more expensive to collect.

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