Question: Match each industry S - Curve phase with its correct definition. Innovators and early adopting customers who are nitially unfamiliar with the product make initial
Match each industry SCurve phase with its correct definition.
Innovators and early adopting customers
who are nitially unfamiliar with the
product make initial purchases
Sales explode as mainstream customers
become familiar with the product or
service and buy it and prices fall as firms
manage to attain experience and
economies of scale and distribution
channels are established
The initial success of the product or
service attracted competitors, yet growth
starts to taper off as demand reaches
saturation levels. Firms focus on
differentiation or cost leadership relative
to competitors rather than push the
category as a whole; rivalry intensifies
with a number of losing firms backing out
of the market.
Demand mainly takes the form of
Choose
replacement purchases, growth slows toa
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