Question: Match each statement with the appropriate targeting approach: Positioning Undifferentiated Differentiated Focus/Concentrated The Urban Garden is a company that offers space-saving containers and microgardening supplies
Match each statement with the appropriate targeting approach:
- Positioning
- Undifferentiated
- Differentiated
- Focus/Concentrated
- The Urban Garden is a company that offers space-saving containers and microgardening supplies for people who live in small city apartments without yards, but who want to grow their own plants. Which targeting approach is The Urban Garden using?
- Nike offers a range of product lines in the apparel and sporting equipment categories for women, men, and children, and based on sport (such as golf, tennis, basketball, football, baseball, softball, and so on). Which targeting approach is Nike using?
- WD-40 is a multi-use water-displacement product, used for cleaning and lubricating in a range of applications from household, to automotive, industrial, and more. The company uses a single marketing mix for WD-40, with little, if any, alterations. Which targeting approach is being used for WD-40?
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