Question: Match each statement with the best possible answer choice. Remember some choices may be used more than once while others not used at all. options

Match each statement with the best possible answer choice. Remember some choices may be used more than once while others not used at all.

options are- coverage, conformability, commonality, complementary, cost or contribution.

  1. Proportion of audience reached by each communication channel
  2. Unique information carried by each channel of communication
  3. Something extra information carried by each channel to lure consumers to use that channel of communication
  4. Self-sufficiency of each communication option
  5. All other communication factors are bound by this factor
  6. The amount of coherence between different channels of communication

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