Match me concept with me best description. when one party in a contract has a different set of information from the other party in the contract when firms raise dividends and then become attached to that new level until the firm's cash flow is sufficient to maintain a higher level of dividends when one source of funding is preferred to another source of fund in a particular order posits an optimal capital structure Pecking Order Hypothesis (POH) Sticky dividend pattern Asymmetric information Static Theory of Capital Structure