Match the content Value Ladder type with the appropriate description. Filler content Basic content C Authority-building content content that becomes influential work in the field. It may be ground-breaking a ar pioneering and defines a phenomenon or shapes a way people think about something original content refers to the creator but not detailed enough to establish b authority in the topic area or to be a reference. repurposed from sources that come from blogs and posts on media sharing sites or syndication original content that is considered a foundation block that continues to attract d. an audience over time with an impact that grows due to the audience sharing it through reposting, citations, and retweets content that positions the creator as an authority on the subject to establish and maintain a reputation as an expert and thought leader in Industry Piliar content Flagship content