Match the correct term to the given description

product development

acquisition strategy

marketing strategy

market development

mission statement

portfolio matrix

marketing audit

niche competitive advantage

strategic planning

marketing planning

marketing plan

planning

marketing objective

diversification

situation analysis

1 a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization

2 a statement of what is to be accomplished through marketing activities

3 marketing plan a written document that acts as a guide-book of marketing activities for the marketing manager

4 designing activities relating to marketing objectives and the changing marketing environment

5 the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets

6 a statement of the firms business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions

7 the advantage achieved when a firm seeks to target and effectively serve a small segment of the market

8 the process of anticipating future events and determining strategies to achieve organizational objectives in the future

9 the process of anticipating future events and determining strategies to achieve organizational objectives in the future

10 a tool for allocating resources among products or strategic business units on the basis of relative market share and market growth rate

11 the managerial process of creating and maintaining a fit between the organizations objectives and resources and evolving market opportunities

12 new products are offered to current target markets

13 as it applies to products, refers to the introduction of a new product to a completely new market.

14 attempts to market existing products to new target markets.

15 (sometimes called an environmental analysis or scan) in which data and information about external and internal influences are compiled.

16 involves the purchase of another company or parts of another company