Match the definition$/$concept with the correct term$/$phrase$.$

Question $14$ options:

Is an important part of the product strategy

An extension of the marketing concept

Today customers seek

Developing a strategic, long$-$term relationship of mutual benefit to the buyer and seller

Controllable variables through which a firm influences the demand for its products

A salesperson's commitment to value personal selling

In the information economy the strategic resource is

Assume the role of problem solver or partner

Profitability should be achieved through

Salesperson making creative improvements to the sales process to enhance customer experience

Alliances that are achieved by teaming up with another company whose products or services fit well with your own

Is the person$-$to$-$person form of selling

Making customer satisfaction the focus of the business

Matches the needs of the value$-$conscious buyer

Moving from a product orientation to a customer orientation

$1.$

Part of one's personal selling philosophy

$2.$

Value$-$added selling

$3.$

Marketing concept

$4.$

Partnering

$5.$

Transactional selling

$6.$

Marketing mix

$7.$

Product positioning

$8.$

Creation of customer value

$9.$

Personal selling philosophy

$10.$

A cluster of satisfaction

$11.$

Personal selling

$12.$

Information

$13.$

Strategic selling alliance

$14.$

Following the marketing concept

$15.$

Consultative$-$style selling