Question: Match the description and example with the term that most closely applies. Value is in Intellectual Property (pharma). Answer 1 Choose... Buyers select based on

Match the description and example with the term that most closely applies. Value is in Intellectual Property (pharma). Answer 1 Choose... Buyers select based on price (commodities). Answer 2 Choose... Solutions to complex problems selected on performance (enterprise software). Answer 3 Choose... Brand-driven buyers demand uniqueness (cars)

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