Match the description or example on the left with the most appropriate term on the right.

Group of answer choices

Involves building good relations with the company$$s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

$[$ Choose $]$

Multiple injuries are reported connected to your product.

$[$ Choose $]$

Your team writes an article that explains the impact of your technology.

$[$ Choose $]$