Question: Match the elements of a consumer's experience to each step of the communication process. Ad runs on local Sunday newspaper Melissa buys the paper and

Match the elements of a consumer's experience to each step of the communication process.
Ad runs on local
Sunday newspaper
Melissa buys the paper and plans to go shopping for her children's supplies
Communication
Channel
Receiver
Decodes
(4)
Target creates a Back-to-School campaign
Feedback
Sender
Transmitter
Encodes
(2)3 I
Match the elements of a consumer's experience to each step of

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