Question: Match the example given to the proper consumer decision rule. Mental shortcuts that help consumers narrow down choices. John is shopping for a computer and

Match the example given to the proper consumer decision rule.
Mental shortcuts that help consumers narrow down choices.
John is shopping for a computer and will only settle for the fastest PC on the market.
Graham is in the market for a car. The car he likes is the most expensive but the engine size and safety features make up for the higher price.
Match the example given to the proper consumer decision rule. Mental

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