Question: Match the example with the type of competition - A. B. C. A company is the sole provider of telephone services in a country and

  1. Match the example with the type of competition

    - A. B. C.

    A company is the sole provider of telephone services in a country and its subsidy also supplies all the associated communication technology.

    - A. B. C.

    Two companies dominate the marketplace for smartphone operating systems.

    - A. B. C.

    In the agricultural sector, there are many producers of corn and wheat. These producers have very little control over the crops and the products are similar in quality.

    A.

    Pure Competition.

    B.

    Pure Monopoly

    C.

    Oligopolistic Competition

3 points

QUESTION 4

  1. Apple not only sells products to consumers but also to other organizations/businesses. What would be two differences between these two transactions:

    Brand awareness is more important for B2C markets

    B2B markets are more geographically dispersed

    Channels are shorter and direct in B2C markets.

    The organizations are involved for B2B markets

2 points

QUESTION 5

  1. A multidivison company, predicts that their ecommerce division will see a significant market growth. However this division still has a low market share. The company has to decide whether they want to ________ or ________. (Choose two answers)

    Wait for it to turn into a cash cow without doing anything

    Reduce marketing spending on the product

    invest in developing the product

    Sell off the business

2 points

QUESTION 6

  1. As a part of purchase deal, GM delivers not only the assorted cars, but also a convenient schedule of delivery and a process of disposing old models. This is an example of:

    The core product

    Place strategy

    Promotion strategy

    Total offering

1 points

QUESTION 7

  1. Match the example with the correct organizational customer

    - A. B. C.

    Public universities who purchase of educational tool licenses

    - A. B. C.

    Manufacturer of industrial printers

    - A. B. C.

    Boeing supplies aircrafts for most airlines

    A.

    Capital goods manufacturer

    B.

    Nonprofit ad Not-for organizations.

    C.

    Original equipment manufacturer

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