Match the examples in column A with their relevant type of segmentation approach in column B by writing the correct number. (7 marks) B Across the world, 14th February is celebrated as Valentines day. This is where companies like Archies gifts target the customer and use their behavior to sell the products on this occasion. 1. Benefit-based segmentation Affluent people are extremely brand conscious and prefer buying from a brand they have an affinity for. This behavior is captured by companies like apparel brands, footwear, perfume companies, beauty products, salons, etc. 2. Usage-based segmentation Companies prefer the habit of those customers who make a repeated purchase. For example, customer buying a soft drink every day or having a chocolate daily 3. Psychographic segmentation Low cost airlines depicts how price sensitive travelers travel at the lowest cost as that is the benefit they are looking for. This behavior is captured by companies and they offer then low tickets along with quick and efficient service. 4. Occasion-based segmentation A rich businessman who wants to lead a healthy lifestyle but doesn't find the time to and wants to reduce his excessive weight 5. Lifestyles-based segmentation Mountain Dew advertising strategy was focused on adventure lovers and thrill seekers. The drink was positioned as a way of overcoming fear and the communications carried situations reflecting the same. So the target customers for Mountain Dew were young adults between 18-30 years of age, who love adventure and travel and have confidence in their own abilities. 6. Loyalty-based segmentation a car manufacturer who wants to introduce a premium car for its customers. The premium car would have exclusive features like powerful engine, luxurious interiors, personalized styling, prioritized after sales service etc. All these would increase the price of the car. 7. Income-based segmentation AD ENG hp