Match the factor used to determine the type of research to perform with its corresponding description. Drag and drop application. benefit versus cost benefit versus cost drop zone empty. time until decision time until decision drop zone empty. nature of the decision nature of the decision drop zone empty. availability of data availability of data drop zone empty. The Internet can help, and researchers may have to rely on more exploratory research and the use of secondary data. It may not always be necessary to collect primary data when existing or secondary data will provide the necessary answers to the research problems. Before making any other decisions about the type of marketing research to use, it is essential to assess the positives versus the negatives. The more strategic the decision, the more important the information and the greater the need for primary data