Match the following concepts with the correct description.

Viability study

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Feasibility study

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An in$-$depth investigation of the market and profit potential of an idea.

Involves a general examination of the potential which an idea has, to be converted into an enterprise.

Bow$-$tie

Try to satisfy a need among various people, for the same product, by grouping together people with the same need.

diagram

Used to illustrate the possible business activities and consumers of an enterprise, and to help the entrepreneur develop his$/$ her business idea.

make a habit of writing down an idea as soon as you have one, even if you feel it is no good.

Other

Be aware of activities that you perform every day, such as going shopping, looking at advertisements or talking to other people.

sources

Yellow Pages, business publications, inventors' associations, expired patents, advertisements and trade shows.

Everyday

activities $$