Match the following

Please answer them accordingly

Identifying Exploratory, Causal and Descriptive Research In this learning activity, we will develop skills related to differentiating between exploratory, descriptive, and causal research. As a marketer, you will use different research tools for different reasons: sometimes you are trying to explore a new idea and you need research to guide you in that exploration. Sometimes you are trying to describe a phenomenon, and you need research to give you insight. And sometimes you are trying to figure out what the link is between two unconnected events - you need research to figure out what causes what once and for all. Connect the items from column 1 with the appropriate research description from column 2. You are researching the possibilities for a new You are doing causal research type of kettle aimed at millennials. You are researching the ways in which people You are doing exploratory research purchase online to better understand how to market mattresses that can be shipped directly to home addresses