Match the following word and its definition $($example$)$

A

consists

of the overall consumer

perceptions or end$-$user

feelings toward a company

along with its goods and

services.

An

is a mental

position taken toward a

topic, person, or event,

which influences the

holder's feelings,

perceptions, learning

processes, and subsequent

behaviors.

is the perception

that a good or service with

a given brand name is

different and better.