Match the key term to its description

Question $2$ options:

A set of firms that make and deliver a given set of goods and services to the ultimate consumers.

The $25$ percent of the world's population at the lowest end of the global income distribution, with combined spending power of approximately US $$5$trillion. Also know as the bottom of the pyramid.

A function performed by retailers or wholesalers in which they receive large quantities of merchandise and sell them in smaller quantities.

A set of decisions retailers make to satisfy customer needs and influence their purchase decisions.

An offering of merchandise not typically associated with the store type, such as clothing in a drug store.

Voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.

$1.$

Retail Mix

$2.$

Base of the Pyramid

$3.$

Supply Chain

$4.$

Scrambled Merchandising

$5.$

Breaking Bulk

$6.$

CSR