Match the nonnumeric model with the most appropriate definition.

Sacred Cow

Operating Necessity

Competitive Necessity

Comparative Benefit Model

Product Line Extension

Project promoted by a senior

member of the organization

Project is required in order to keep

the organization functioning

Project identified as being needed

for the survival of the organization

in the market

Looks at impact on the total system

when considering new products

Ranks projects that aren't easily

comparable

Focuses on long$-$term profitability,

considering environmental and

social issues