Question: Match the product examples with whether they are a line extension (increase product line depth) or a brand extension (increase product line breadth). Group of
Match the product examples with whether they are a line extension (increase product line depth) or a brand extension (increase product line breadth).
Group of answer choices
Crayola Modeling Clay
[ Choose ] Brand extension Line extension
Cool Ranch Doritos
[ Choose ] Brand extension Line extension
Coke Plus (Coke with vitamins and minerals)
[ Choose ] Brand extension Line extension
Sunmaid Raisin Bagels
[ Choose ] Brand extension Line extension
Starbucks Java Chip Ice Cream
[ Choose ] Brand extension Line extension
Starbucks Chestnut Praline Frappuccino Blended Crme
[ Choose ] Brand extension Line extension
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