Match the statements with the correct options. Column A 1 2 X A properly planned and executed IMC strategy begins with Promotional objectives can be stated using types of metrics The primary focus of communications objectives is The most philosophically and practically justifiable approach to developing a promotional budget is This approach to budgeting takes a backward view of promotion, assuming ss produce promotion versus promotion Quong sales Column B a Overall marketing or brand strategy b. Objective and task c. How well a promotional activity conveys information and meaning to a target market d. Percentage of sales e. Psychological or behavioral