Match the term in the left column to the definition in the right column by clicking on the term and then clicking on the matching definition.

Match each category of adoption with its description.

Innovators

Eager to try new ideas and products$$almost to the point of obsession. They rely less on group norms and are more self$-$confident.

Late Majority

Adopt a new product because most of their friends have already adopted it$.$ Because they also rely on group norms, their adoption stems from pressure to conform.

Laggards

Weigh the pros and cons before adopting a new product. They are likely to collect more information and evaluate more brands and they rely on the group for information but are unlikely to be opinion leaders themselves.

Early Majority

They are also more oriented to the local community. They are more likely than to be opinion leaders.

Early Adopters

Do not rely on group norms. Their independence is rooted in their ties to tradition. Thus, the past heavily influences their decisions.