Match the term to the definition Agents . . . . . Exporting . Cultural exports Franchising Direct investment Globalization Economies of scale International marketing . . . . Licensing Merger Strategic alliance Takeover Ethics Joint venture Refers to selling products in markets other than the original domestic market. The strategy of selling domestically produced goods to overseas customers in an attempt to gain market share in international markets. The situation when a business has operations in another country by spending money on productive capital assets in that country. An agreement between a business selling the legal rights to the buyer to trade using the firm's name, products, logo, brands and trademarks. For this privilege, the seller earns a purchase fee and royalty payments. An external growth strategy in which two different organizations work together on a shared project by forming a separate legal enterprise. Refers to the granting of permission to use intellectual property rights (such as copyrights, trademarks, and patents) under defined and agreed conditions. An external growth strategy in which two or more businesses agree to form a new organization, losing their original legal identities. An external growth strategy in which a company buys a controlling interest in another firm, by purchasing enough shares in the target business. An external growth strategy in which two or more businesses cooperate in a business venture for mutual benefit. The affiliated businesses remain independent organizations and simply share the costs of the project (such as product development, operations and marketing) and any profits. The commercial transfer of ideas and values from one country to another