Match the term to the definition.

Question $4$ options:

Serving to unrelated customer segments with very different needs.

An un$-$segmented market in which products have mass appeal. i$.$e$.,$ soft drinks, juice, paper, pencils.

Contacting and influencing carefully chosen prospects with specific media. i$.$e$.$ direct mail, telemarketing, text, instant messaging, personal messaging, email, social media.

A good or service with features that appeal to a particular marketing subgroup.

Aggregating prospective buyers into groups or segments with common needs, who respond to similar marketing actions.

Two or more interdependent customer segments.

$1.$

Direct Marketing

$2.$

Mass Market$($ing$)$

$3.$

Segmented Market

$4.$

Niche Marketing

$5.$

Diversified Market

$6.$

Multi$-$sided Platforms