Match the term to the definition.

Using online consumer tracking data and analytics to target advertisements and marketing

Behavioral targeting

Focus groups

Exploratory research

Ethnographic research

Primary data

offers to specific consumers.

Information collected for the specific purpose at hand.

Personal interviewing that involves inviting small groups of people to gather for a few hours with a trained interviewer to talk about a product, service, or organization.

Research that involves sending trained observers to watch and interact with consumers in their natural environments.

Marketing research to gather preliminary information that will help define problems and suggest hypotheses