Match the terms with the definition/example Expense [Choose ] Equity [Choose ] Deferred revenue [Choose ] Goodwill [Choose ] Matching [Choose ] GAAP [Choose ] Capital expenditure [Choose ] [Choose ] Payment received for products or services that have not yet been delivered/provided to the customer What you would label as the difference between what you paid for a business versus what the assets are valued at (paid $10 million for Smith LLP, but assets are Conservatism and consistency are examples Includes capital provided by investors and profits (losses) retained by the company Costs incurred in generating sales recorded during that time period Piece of equipment purchased and depreciated Equipment purchased and the amount is accounted for "below the line