Match these items. Match the items in the left column to the items in the right column. 1. consumer something that people put their money into because they hope to make more money in the future 2. demand goods and services that become popular very quickly and then lose their popularity very fast 3. fad the willingness and ability of consumers to buy a good or service 4. investment person whose economic wants are satisfied by using goods and services 5. return money earned on an investment