Matching

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the environment.

The environment consists of factors that affect consumer purchasing power and spending patterns.

Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. This is most accurately described as the environment.

The environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.