Question: Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies
| Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies that revealed the following information: |
| a. | New equipment would have to be acquired to produce the device. The equipment would cost $264,000 and have a six-year useful life. After six years, it would have a salvage value of about $24,000. |
| b. | Sales in units over the next six years are projected to be as follows: |
| Year | Sales in Units |
| 1 | 13,000 |
| 2 | 18,000 |
| 3 | 20,000 |
| 46 | 22,000 |
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| c. | Production and sales of the device would require working capital of $59,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released at the end of the projects life. |
| d. | The devices would sell for $50 each; variable costs for production, administration, and sales would be $35 per unit. |
| e. | Fixed costs for salaries, maintenance, property taxes, insurance, and straight-line depreciation on the equipment would total $169,000 per year. (Depreciation is based on cost less salvage value.) |
| f. | To gain rapid entry into the market, the company would have to advertise heavily. The advertising program would be: |
| Year | Amount of Yearly Advertising | ||
| 12 | $ | 88,000 | |
| 3 | $ | 68,000 | |
| 46 | $ | 58,000 | |
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| g. | The companys required rate of return is 16%.
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