Mattel Strategy for Barbie

a. SMART (specific, measurable, actionable, responsible party identified, timed) b. Limit to 2 or 3 key marketing goals that have specific measurable outcomes within a given time frame c. Should fit with the companys mission and values and should be realistically attainable (but not too easy). d. Examples (each would need an added measure and time frame): i. Increase sales (or market share) in a specific area ii. Increase brand awareness (within some defined market) iii. Improve brand image iv. Develop new markets (will need to specify) v. Increase traffic to web site (or Facebook, Twitter, etc.) vi. Improve customer retention rates vii. Improve speed/efficiency of distribution