Question: MAY 25 PART B: Apple Inc. marketing date analysis Primary Data Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove

MAY 25

PART B: Apple Inc. marketing date analysis

Primary Data

Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.

Source What it Measures

Data

 Potential Usage
Example: Focus group Product usage, motives, identify group level satisfaction, decision process Qualitative Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities

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