may be more than one answer or none

1. What is the indispensable? (A) planning; (B) the plan; (C) intended strategy; (D) realized strategy

2. Brand is a strategic asset. (A) True; (B) False; (C) only if the brand is valuable, but not if its a liability; (D) only if the brand applies to a non-commodity product; (E) only if the brand represents corporate social responsibility values

3. The challenge of reporting a triple bottom line is that (A) profit is more important than people and planet; (B) profit is measured in dollars, but people and planet are not; (C) people and planet can be given a monetary value, but its very difficult to get people to agree on how thats done; (D) the value of a human life is often assumed to be about $10 million (which means, for example, if the cost of societal action is more than $10 million to save a life, that action is deemed too expensive, and not taken). But are all lives equal in value (young and old, criminal and law-abiding, healthy and terminally ill, educated and not-educated, etc.)? So the challenge is to quantify the economic meaning of equality.