Maybank’s “tiger logo” and other advertising strategies are used in opinion formation and shaping consumers’ favorable attitude towards the company. Explain classical conditioning and how it shapes Maybank customers’ opinion. Do you think Maybank should use product endorser, such as a young celebrity to enhance its product’s appeal to younger customers? Discuss the pros and cons of this strategy.

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Classical conditioning is a psychological concept introduced by Ivan Pavlov where a response that originally occurred in response to a specific stimul... View the full answer