Question: mazon.com offers different shipping - and - delivery services for its Prime members based on their shipping - and - delivery preferences including. Two -
mazon.com offers different shippinganddelivery services for its Prime members based on their shippinganddelivery preferences including. TwoDay Shipping. SameDay elivery, and Hour Delivery. Which behavioral segmentation variable did Amazon use to segment its market in this case?
occasion
loyalty
lifestyle
usage rate
rule
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