Question: MBA 580 Module Five Report Guidelines and Rubric Overview As a middle manager, you have already recommended an innovation approach (incremental or discontinuous) to your
MBA 580 Module Five Report Guidelines and Rubric Overview As a middle manager, you have already recommended an innovation approach (incremental or discontinuous) to your organization for implementing IoT into its product line. However, one of your organization's key luxury-market competitors in passenger vehicles recently launched a fully autonomous luxury sedan prototype. It has announced that it plans to bring the model to market within the next two years. Your company wants to prepare for the challenge. You have been tasked with creating a report recommending the most suitable process for managing innovation in a changing external environment (for example, a key competitor coming up with a new product). You will also recommend how cross-functional teams can work effectively within the recommended process. Lastly, you will address key stakeholders' concerns about introducing innovation management processes in a changing external environment. Directions Based on this scenario, create a process recommendation report. Remember to tailor the information for the target audience, your stakeholders. Your report should include the following points: Identify the most suitable process for managing innovation in a changing external environment. Consider the following processes and briefly describe all four processes before you offer your recommendation: Stage-gate Agile Lean Build-measure-learn
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