MC at Dunkin$$

There are three elements in an integrated marketing communication $($IMC$)$ strategy. They include the consumer, the channel through which the message is communicated, and the evaluation of the results of the communication. This activity is important because the integration provided by an IMC campaign gives the firm the best means to connect with the intended target audience with a clear and consistent message.

The goal of this activity is to demonstrate your understanding of the elements of an IMC campaign.

Click the $$ button to watch the video. Then, answer the questions that follow.

Which of the following is not an example of IMC strategy?

Multiple Choice

printing station logos on donuts for local morning news shows

in$-$store signage to inform customers about new donut offers

free donut giveaway on National Donut Day

using a PR firm to work with celebrities with a lot of followers

reduce the introductory price of new donuts