Question: MC Qu . 0 4 When marketers strive to get their customers... When marketers strive to get their customers the merchandise they want, when they

MC Qu

. 04

When marketers strive to get their customers...

When marketers strive to get their customers the merchandise they want, when they want it

,

in the required quantities, and at a lower delivered cost than that of their competitors, they are hoping to achieve a sustainable competitive advantage through excellence.

Multiple Choice

customer

strategic

product

locational

operational

MC Qu.04 When marketers strive to get their customers... When marketers

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