MC Qu$.112$ Which step in the buying process is most lik...

Which step in the buying process is most likely to happen in a straight rebuy situation?

Multiple Choice

$$ RFP process

$$ product specification

$$ supplier selection

$$ proposal analysis

$$ need recognition

Prev

$280$

Isla developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Isla cautioned against doing this, most likely because

Multiple Choice

she was unfamiliar with the code of ethics for advertising in other countries.

differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.

copyright and intellectual property concerns prevented her from wanting to share her good ideas outside of the U$.$S$.$ market.

a different market requires a completely different promotional campaign.

she had not applied for or received international certification that was required for working outside the United States.