Question: MC Qu . 4 4 6 Amazon.com uses a customer profiling system . . . Amazon.com uses a customer profiling system whenever a customer visits
MC Qu
Amazon.com uses a customer profiling system
Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?
Multiple Choice
rivalry
buyer power
product differentiation
substitute product
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