Question: MC Qu . 8 7 Coca - Cola was primarily known for its core C . . . Coca - Cola was primarily known for
MC Qu CocaCola was primarily known for its core C
CocaCola was primarily known for its core competencies in marketing, bottling. and distributing aerated drinks. However, with the success of Gatorade, Coca
Cola developed competencies in the development and marketing of its own points sports drink, Powerade. Which of the following is true of CocaCola?
Multiple Choice
It is building new core competencies to protect and extend its current market position.
It is redeploying and recombining existing core competencies to compete in markets of the future.
It is leveraging existing core competencies to improve current market position.
It is targeting the chasm between the early adopter and early majority market segment.
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