Question: McCann - MRM - NY , a very large advertising agency, is looking to establish reach for its Coke account. Which formulation will inform M

McCann-MRM-NY, a very large advertising agency, is looking to establish reach for its Coke account. Which formulation will inform M-MRM-NY media buyers of the reach they have achieved in their media buy?
GRP (Reach)
GRP/Frequency
GRP/Rating
GRP/Continuity
GRP (Frequency)

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