McDonald is famous for the Extra Value Meal, a form of mixed bundling with a leader combined
Fantastic news! We've Found the answer you've been seeking!
Question:
McDonald is famous for the Extra Value Meal, a form of mixed bundling with a leader combined with large French Fries and medium soft drink. The following table gives you the Bundled Price and the Separate Price.
SEPERATE PRICE | NON BUNDLED PRICE | BUNDLED PRICE | |
---|---|---|---|
Large French Fries | 1.39 | ||
Medium Soft Drink | 1.09 | ||
McGrill Chicken Sandwich | 2.69 | 2.69 + 1.09 + 1.39 = 5.17 | 4.29 |
McChicken Sandwich | 1.00 | 3.48 | 3.39 |
Double Cheeseburge | 1.00 | 3.48 | 3.39 |
Quarter Pounder | 2.19 | 4.67 | 3.79 |
Is this direct or indirect price discrimination? Explain.
Related Book For
The Legal Environment of Business A Critical Thinking Approach
ISBN: 978-0132664844
6th Edition
Authors: Nancy K Kubasek, Bartley A Brennan, M Neil Browne
Posted Date: