Question: McDonald s has made a substantial commitment to foreign markets, especially in Australia where 3 2 % of survey respondents said it was their favorite

McDonalds has made a substantial commitment to foreign markets, especially in Australia where 32% of survey respondents said it was their favorite American fast-food provider with Kentucky Fried Chicken (KFC) coming in second. McDonalds actions may be described as a globalization of marketing. Describe how a fast-food organization (e.g., McDonalds, Subway, KFC, etc.) would go from domestic marketing to limited exporting, to international marketing, and finally to a globalization of marketing. Give examples of some activities that might be involved in this process.

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