Question: McDonald s has made a substantial commitment to foreign markets, especially in Australia where 3 2 % of survey respondents said it was their favorite
McDonalds has made a substantial commitment to foreign markets, especially in Australia where of survey respondents said it was their favorite American fastfood provider with Kentucky Fried Chicken KFC coming in second. McDonalds actions may be described as a globalization of marketing. Describe how a fastfood organization eg McDonalds Subway, KFC etc. would go from domestic marketing to limited exporting, to international marketing, and finally to a globalization of marketing. Give examples of some activities that might be involved in this process.
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