Question: McDonald's customers experience predictable, reliable service. Go into a McD ' s anywhere in the world, and the bulding design and service will be very

McDonald's customers experience predictable, reliable service. Go into a McD

'

s anywhere in the world, and the bulding design and service will be very similar. Consistent service processes means reduced manpower costs and consistent products

-

which ulimately build's brand equify for McDonald's. McDonald's global process strategy is

standardization.

transnational.

multidomestic.

McDonald's customers experience predictable, reliable service. Go into a McD's anywhere

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