McDonald's has begun a new campaign to promote its "The Good Dinosaur" Happy Meal, which primarily targets children 6-11. It is hoped that kids will request the Happy Meal, which comes with a promotional toy for the movie. The secondary target is mothers of young children. The campaign has elements of fun to attract young children, but health overtones directed at mothers. Your campaign results in 300 GRPs for children 6-11, and 240 GRPs for the secondary target, mothers. The reach for the two targets is 73 and 57 respectively. What is the average frequency for each target?

Why are the frequencies different for each target?

Answer rating: 100% (QA)

Calculating Average Frequency for Each Target in McDonalds Campaign Average frequency can be calcula... View the full answer