Question: McDonalds has completed concept testing for the McRib and now the decision has been made to proceed further. It s time for the product team

McDonalds has completed concept testing for the McRib and now the decision has been made to proceed further. Its time for the product team to develop a preliminary product launch plan.
What stage is McDonald's in for the McRib?
Concept Development and Testing
Market Strategy Development
Idea Screening and Evaluation
Idea Generation

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