Question: McDonald's new system could face criticism in a sensitive time just months from a global recession when people are still struggling to find jobs. Why?

McDonald's new system could face criticism in a sensitive time just months from a global recession when people are still struggling to find jobs. Why?

There is no word yet on whether or not McDonald's plans to bring the technology to North America. Why?

Given question

1,

how could marketing management at McDonald

s employ the information contained in SRBG

6

to deal with any

criticism

aimed at its company?

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