Question: McGuire's Information Processing Model includes the compensatory assumption. Which of the following statements best characterizes the meaning of that assumption? A ) yielding and reception
McGuire's Information Processing Model includes the compensatory assumption. Which of the following statements best characterizes the meaning of that assumption?
A yielding and reception are independent of one another
B the importance of reception and yielding will vary according to the specific characteristics of the situation
C an individual difference that enhances reception will inhibit yielding and vice versa
D when people hear persuasive messages, they tend to compensate by changing their attitude in the opposite direction
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