M-COMMERCE: ASIGN2 - Q4

4.1 Find three certification authorities and compare the features of each companys digital certificates.

Provide a brief description of each company as well, including number of clients. Prepare a brief presentation of your findings. (20 Marks)

4.2 Research the challenges associated with payments across international borders and prepare a brief presentation of your findings. Consider the following:

Do most e-commerce companies conduct business internationally?

How do they protect themselves from repudiation?

How do exchange rates impact online purchases?

What about shipping charges?

Summarize by describing the differences between a South African customer and an international customer who each make a purchase from a South African e-commerce merchant. (20 Marks)

4.3 Select a B2C e-commerce retail industry segment such as pet products, sporting goods, or toys, and analyse its value chain and industry value chain.

Prepare a short presentation that identifies the major industry participants in that business and illustrates the move from raw material to finished product. (20 Marks)

4.4 Visit Net-a-porter and create an Internet marketing plan for it that includes each of the following:

One-to-one marketing

Affiliate marketing

Viral marketing

Blog marketing

Social network marketing Describe how each play a role in growing the business and create a slide presentation of your marketing plan. (20 Marks)

4.5 Select an e-commerce company. Visit its website or mobile app and describe its business model based on the information you find there.

Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses, and what its market strategy appears to be.

Also try to locate information about the companys management team and organization structure. (Check for page labelled the Company, About Us, or something similar.) (20 Marks)